Creative copywriter - SEO web copy - content creator - scriptwriter
I do words. Big words, little words, corporate words and creative words. I can also spot an errant apostrophe from a boat bobbing in the sea.
I've travelled the world with my words from the UK, Australia, Europe to the Middle East and a few places in-between. I've even won awards for my words. And those lovely industry accolades have helped me create a niche in corporate scriptwriting using both live action and animation.
I've worked in-house and from my lovely home office on jobs that have taken me an hour to complete to long-term, complex pieces of work. I've worked with start-ups, multi-national B2Bs, professional services, international NGOs and charities, and written for people whose first language isn't English. And I've got top security clearance for secret things (but don't tell anyone).
I write social content, video scripts, emailers, ads, websites and long form copy. And blog, tweet, SEO and engage audiences with my words. I even proofread.
Basically I write, edit and create all sorts of valuable and captivating copy for audiences all over the world with the right tone of voice to get your customers’ attention. Together we can make those pesky words do our bidding.
Contact
I'm always looking for new and exciting opportunities.
cheryl@lostforwordsproductions.co.uk
07903933348
E-books and interactive
Client: Agent 3 for Fortinet
Role: To outline and write an interactive and dynamic digital e-book for the pharma industry about cyber security.
Click on image or go to: www.fortinet.com/resources/pharma
Emails and social media
Client: Agent 3 for NTT
Role: Write a series of nurture emails for the automotive, manufacturing and healthcare sectors about the benefits of fast 5G networks. The series led clients on the journey of discovery, consideration and decision making.
Click on image or go to: https://services.global.ntt/en-us/services-and-products/networks/mobile-and-wireless-networks/private-5g
Client: Linney for QuickBooks
Role: Copy source, write and edit a fortnightly email covering good practice, top tips and upcoming events for QuickBooks’ small business and accountant clients.
Click on image or go to: https://quickbooks.intuit.com/uk/small-business-webinars/
Given both the agency and confidential nature of my work, I’m not always able to provide exact copies of the finished work. I hope these examples demonstrate I’ve had extensive experience in writing and developing email communications for big corporate names about complicated subjects.
Scripts and vids
Client: Fisheries Research Foundation
Role: Produce and write a short video highlighting the work by M/Y Albula in dredging the sea for microplastics. I was onboard with the crew while they conducted their research.
Client: Salesforce
Role: Write a series of videos targeting specific sectors on how they can lead a digital transformation across their business.
https://www.salesforce.com/uk/resources/videos/digital-transformation-video/
Client: EY
Role: Write a promotional video for an internal business service. I worked with the business team and external animators to get it produced.
This example is one of many I wrote for EY.
Client: Videotel
Role: Write a training video and accompanying educational package to highlight the dangers of malaria to sailors and seafarers.
Much of the audience were non-English speaking.
Watch the trailer: https://www.youtube.com/watch?v=lfhCxkWecak
Client: KweekWeek
Role: Write a 90 second animated ad for a new social start-up.
I’ve also written a number of award winning narrative shorts and documentaries. Some of which can be seen on my Vimeo page here: https://vimeo.com/cherylwhite
Websites and blogs
Client: ISG global construction specialist
Role: I was asked to rewrite the copy for the sector and services pages on ISG's new website to make it more branded and dynamic..
Client: iConcept Design
Role: I was asked to write regular SEO blogs to drive business. The main objective was keywords and SEO building not content.
Client: Zinc Network
Role: I was asked to write case studies and blogs to highlight the agency’s work around the world. This involved interviewing the project managers to get the most interesting and pertinent stories, writing the stories and editing blog pieces by other contributors.
Client: Breakthrough
Role: Website copy needed refreshing and updating. I was asked to make it more dynamic and engaging.
Client: Department for Education
Role: The DfE needed to update the information on the Educate Against Hate collateral issued to schools. I was asked to rewrite the copy to make it up-to-date, snappier and more accessible.
Freelance clients/agencies
Agent 3: social campaigns, branding, scripting (podcasts and videos), client communications.
Linney: corporate comms.
Breakthrough Media: creative writing, concepts, social impact content.
Gatehouse Communications: internal comms strategies, scripts and talk tracks.
iConcept creative marketing: SEO copy, marketing, advertorials and blogs.
Wave Design: promotional/membership/event material, annual reviews.
Videotel: scriptwriting and print author for training packages.
90 Seconds: scriptwriting.
Tonic Agency: emailers, recruitment ads and concepts.
TMP Worldwide: creative concepts, inmailers, recruitment ads.
Vitamin T: editing, proofreading.
Actant Consulting Limited: creative marketing concepts for new product ranges.
IRC International Water and Sanitation: editing and proofreading reports, annual reviews.
ISG: website copy.
Employers
2008-2010 Avery Dennison: corporate communications specialist
2003-2007 Barnardo’s: publications writer/editor, communications manager.
2002-2003 Age Concern: project manager.
2001-2002 Royal Mail: content writer/editor.
1997-2001 Channel Tunnel Rail Link: public relations, internal communications, content manager.
1995-1997 London Underground: publications officer, content manager.
Education
MA (Plays and Scripts),City University (2007)
BA English Literature, Birkbeck College (2002)